Affiliate Disclosure

How Mrlcd Makes Money

Welcome to Mrlcd (mrlcd.co.uk). Before you read any of our casino reviews or follow any of our recommendations, we want to be completely transparent about how this website operates financially. Transparency is something we take seriously, and we believe every visitor deserves to understand the commercial relationships that exist on this site.

Mrlcd may earn a commission when you click on certain links to casino operators featured on this website and subsequently register an account, make a deposit, or take up a promotional offer. These are known as affiliate links, and the commissions generated through them are the primary source of revenue that keeps this website running.

What Are Affiliate Links?

An affiliate link is a specially tracked URL that identifies Mrlcd as the referring website when you visit a casino operator's platform. If you click one of these links and complete a qualifying action — such as signing up and depositing — the casino operator pays Mrlcd a commission. This payment comes entirely from the operator and does not add any extra cost to you as a player. The bonus offers, welcome packages, and terms you receive are identical to those available through any other route.

Affiliate marketing is a standard and widely used business model across the online publishing industry. This disclosure exists to ensure you are fully informed in accordance with the guidelines of the UK Advertising Standards Authority (ASA), the requirements of the Federal Trade Commission (FTC), and current best practices for editorial transparency.

Our Editorial Independence

The existence of affiliate relationships does not influence the content, ratings, or recommendations produced by James Wilson, the owner and lead reviewer at Mrlcd. James maintains complete editorial independence and is committed to providing honest, objective, and player-focused analysis of every casino reviewed on this site.

Casino operators do not pay for positive reviews, do not approve content before publication, and do not have any editorial input into the scores or recommendations published on Mrlcd. If a casino performs poorly during our review process, that finding will be reflected in the published content regardless of any commercial relationship.

Our Review Methodology

James Wilson evaluates every casino featured on Mrlcd using a consistent, structured methodology designed to give UK players an accurate picture of each platform. Key areas assessed include:

Licensing and regulation — verifying that operators hold a valid licence issued by the UK Gambling Commission (UKGC)
Game selection and software quality — assessing the range, variety, and fairness of slots and other titles available
Bonus terms and conditions — scrutinising wagering requirements, time limits, and withdrawal restrictions
Payment methods — evaluating deposit and withdrawal options, processing speeds, and any associated fees
Customer support — testing responsiveness, availability, and the quality of assistance provided
Responsible gambling tools — confirming the availability of deposit limits, self-exclusion, and signposting to support services

James Wilson's Expertise and Commitment to Players

James Wilson has spent several years researching and reviewing the UK online gambling market. His work on Mrlcd is guided by a commitment to accuracy, fairness, and the best interests of players — not operators. Every review published on this site reflects genuine first-hand assessment and research.

James is not employed by, contracted to, or financially invested in any of the casino operators reviewed on Mrlcd beyond the standard affiliate commission structure described above.

Questions About This Disclosure

If you have any questions about the affiliate relationships on this website or how our reviews are produced, you are welcome to get in touch. You can contact James Wilson directly through the contact page at mrlcd.co.uk.

Last updated: 2026

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